3.3.4 (Promotion) Making marketing decisions: Placement in the point of sale.

Question 1

Outline placement in the point of sale.

Answer 1

Sales can be increased by the placing of products in the point of sale outlet. E.g. chocolate bars at the tills.

Question 2

Why will retailers rearrange stores?

Answer 2

To force customers to view the whole store, possibly drawing their attention to products they may not have previously been aware of.