0% 3.3.4 (Promotion) Making marketing decisions: Distribution (place) decisions.

Question 1

Outline the elements of distrubition.

Answer 1

Convenience.
Accessibility. 
Cost of access.
Reputation.
Localisation.

Question 2

Outline cost of access.

Answer 2

Gaining an advantage over competitors through the cost necessary to access a product. E.g. out of town shopping centres with free car parking over town centre shops.

Question 3

Outline localisation.

Answer 3

Some retailers tend to locate closer together for convenience. Enables customers to compare products and prices quickly and effectively. Less likely to travel to other locations to examine isolated retailers.