unit 2why is marketing important

Question 1

why by products

Answer 1

needs
food and taste
enjoyments
publicity and advertisement - e.g. you see your favourite boy band wearing Gucci so you want to by Gucci

Question 2

what is marketing

Answer 2

marketing is the management process for identifying anticipating and satisfying customer requirements profitably

Question 3

marketing can increase sales by

Answer 3

advertisement to raise awareness 
introducing new models e.g Iphone 10 etc.
increase range ipad iphone iwatch
reduce prices
sell different location
use different methods

Question 4

three whys on marketing

Answer 4

increases sales
informing customers
identify customers needs

Question 5

identify and understand the customers needs

Answer 5

what age?
male or female?
income?
location?
this influence how the business is  marketed . a business must understand its customers. they must collect market research to understand customers wants and opinions about product before costly mistakes happens

Question 6

informing customers

Answer 6

customers need to be informed by the business about the products and services that they are selling.
e.g. radio TV social media magazines
it can be expensive
Nike can be international adverts but a corner shop may do leaflets

Question 7

increases sales

Answer 7

by informing customers and identify and understand the customers needs this would give opportunities to increase sales and profit