unit 2 product life Flashcards
1
Q
life cycle steps
A
introduction
growth
maturity
decline
2
Q
introduction
A
no profit
unknown to most people
the product is launched
advertisement is used
3
Q
growth
A
sales increase
profit comes
reduce prices due to competitors
persuasive ads may be used
4
Q
maturity
A
slow increase in sales intense competition promotional pricing intense competition advertisement is at its highest profits may fall
5
Q
decline
A
sales fall product lose appeal still competition little adverts used production may stop
