Types of customers

Question 1

What potential needs are organisations needing to cater for individuals travelling ?

Answer 1

• an individual travelling alone might need to pay a supplement for a single room.
• individuals might want to join tours or activities throughout their trip.

Question 2

What potential needs are organisations needing to cater for families travelling ?

Answer 2

• Come in different shapes and sizes and this can effect what they do on holiday.
• family’s can include people with many different interest , they need entertainment which is suitable for everyone.
• family rooms, babysitters / kids club, kids meals/ drinks, sit together on flight.

Question 3

What potential needs are organisations needing to cater for group travel ?

Answer 3

• groups are always made up of individuals with different needs.
• some groups may know each other and their needs whereas other might not
• e.g educational groups , special interest groups , friendship groups etc.
• range of age / language.

Question 4

What potential needs are organisations needing to cater for corporate travellers ?

Answer 4

• they can be profitable customers.
• they travel at peak time , require comfort and convenience so they can work once at destination.
• work payed for by company so less concerned at good deals.
• expect business services on transport and in hotels. E.g power supply , WiFi etc

Question 5

What potential needs are organisations needing to cater for customers with special requirements?

Answer 5

• different languages and cultures. E.g maps in different languages.
• mobility problems. E.g wheelchair / minibus
• a hearing / visual impairment. E.g induction loops , large print menus.
• a medical condition. E.g group floor in case of medical emergency.

Question 6

What are the 8 main groups / types of customers ?

Answer 6

Individuals, couples, families, senior citizens, groups, education, corporate, customers with specific requirements.

Question 7

What potential needs are organisations needing to cater for couples travel ?

Answer 7

Packages e.g. honeymoons, suites/ upgrades.

Question 8

What potential needs are organisations needing to cater for senior citizens travel ?

Answer 8

Special assistance, quiet rooms, entertainment, guided tours.

Question 9

What potential needs are organisations needing to cater for education groups travel ?

Answer 9

Rooms / seats grouped together, private bus, quiet area, reserved seats, block booking.