The UK as a global destination.

Question 1

What are the two main measurements used when researching and monitoring tourism to the UK ?

Answer 1

Tourist numbers, Economic importance.

Question 2

What is the data on tourist numbers used for ?

Answer 2

Compare tourist arrivals, find out main tourist generators, IPS (International Passenger Survey) is used to find out customers needs.

Question 3

What is the data on economic importance used for ?

Answer 3

estimate the importance of tourism to a country’s GDP and balance of payments (difference between imports and exports)

Question 4

What organisation provides this data ?

Answer 4

UNWTO