Distribution Channels. Flashcards
What is the role of distribution channels ?
A network of businesses through which goods or services are passed down until they reach the consumer.
What is the traditional chain of distribution ?
producer, manufacturer, wholesaler, retailer, consumer.
Why are there many variations of distribution channels and not just one main one ?
This is due to the change in industry and increasing internet use with developments in communication and immediancy when buying the products.
What do the customers expect when researching / looking at holidays ?
Customers expect to be able to find all research about their holiday online due to modern day technology, however some customers prefer to go in personal to a travel agent for advice.
What do tour operators do as a result of a wide range of customers ?
They provide all forms of booking holidays so that they can sell / reach as many customers as they can.
