the market - market size and growth Flashcards
what is a Market?
a market is where buyers and sellers come together to and come to an agreement on a price for a certain good or service.
what two types of markets are there?
physical and non-physica;
what is meant by a physical market?
when a consumer is in direct contact with the seller of a good or service.
?what is a non-physical market
when there is no interaction between a seller and buyer. e.g. through online purchasing.
what types of market structure exist?
- competitive markets
- monopoly markets
- monopolistic competition markets
- and oligopoly markets
what is a competitive market?
- a market structure where there are a large number of firms producing similar products or services
- who are all competing to meet the needs of a large number of customers.
- these firms have to accept the price in the market
- have little to 0 power within the market
- customers are elastic so its difficult for anyone to change the price.
what is meant by a monopoly?
- controlled by a single business
- has lots of control over the market as they are the only supplier of the good or serivice e.g. seventrent.
- price makers
- large barriers to entry and exit
why might it not be fair on the customers if they are exposed to monopolist firms?
- lack of variety/choice
- they aren’t acting in the interest of the supplier
- likely to have raised prices
what organisation looks to prevent companies getting too big and dictating the market?
- CMA competetion and marketing authorities
how is a monoploy defined?
a business that has 25% or more of the market.
what is monopolistic competetion
- in some respects this is similar to a competitive market.
- there are a large number of businesses
- large number of consumers
- the products are essentially very similar
- each firm has a monopoly of their brand name.
what is an example of a monopolistic competetion firm?
the fast food industry.
what is an oligopoly?
when a market has a few large firms
- there may be a few smaller businesses however they follow the leaders
- some suggests that oligopolist collude with each other to decide on prices this behaviour is illegal.