the market - market size and growth Flashcards

1
Q

what is a Market?

A

a market is where buyers and sellers come together to and come to an agreement on a price for a certain good or service.

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2
Q

what two types of markets are there?

A

physical and non-physica;

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3
Q

what is meant by a physical market?

A

when a consumer is in direct contact with the seller of a good or service.

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4
Q

?what is a non-physical market

A

when there is no interaction between a seller and buyer. e.g. through online purchasing.

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5
Q

what types of market structure exist?

A
  • competitive markets
  • monopoly markets
  • monopolistic competition markets
  • and oligopoly markets
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6
Q

what is a competitive market?

A
  • a market structure where there are a large number of firms producing similar products or services
  • who are all competing to meet the needs of a large number of customers.
  • these firms have to accept the price in the market
  • have little to 0 power within the market
  • customers are elastic so its difficult for anyone to change the price.
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7
Q

what is meant by a monopoly?

A
  • controlled by a single business
  • has lots of control over the market as they are the only supplier of the good or serivice e.g. seventrent.
  • price makers
  • large barriers to entry and exit
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8
Q

why might it not be fair on the customers if they are exposed to monopolist firms?

A
  • lack of variety/choice
  • they aren’t acting in the interest of the supplier
  • likely to have raised prices
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9
Q

what organisation looks to prevent companies getting too big and dictating the market?

A
  • CMA competetion and marketing authorities
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10
Q

how is a monoploy defined?

A

a business that has 25% or more of the market.

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11
Q

what is monopolistic competetion

A
  • in some respects this is similar to a competitive market.
  • there are a large number of businesses
  • large number of consumers
  • the products are essentially very similar
  • each firm has a monopoly of their brand name.
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12
Q

what is an example of a monopolistic competetion firm?

A

the fast food industry.

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13
Q

what is an oligopoly?

A

when a market has a few large firms

  • there may be a few smaller businesses however they follow the leaders
  • some suggests that oligopolist collude with each other to decide on prices this behaviour is illegal.
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