franchisor and franchisee Flashcards
what is a franchise?
a franchise is where a large, well-known company (franchiser) allows a smaller business to run under its brand, e.g. macdonalds.- in exchange for an initial cost and royalty payments = a % of turnover or profit.
advantages of a franchiser?
they don’t have to spend large amount of money on expansion.
they have full control over the products needed in order to operate - charge more.
disadvantages of a franchiser>?
lack of control over business in comparison to if they had run it
financial support which franchisee may need starting out
should a business become a franchise?
this depends on their willingness to invest time and money into the franchise. As well as how well established their branding is.
what is a co-operative?
a co-operative is a company run by members (employee’s and customers) and profits are distributed equally between memebers rather than shareholders.
advantages of a co-oporative?
legally easier to set up
motivation because everyone is working for the same goal
disadvantages of a co-perative?
limited capital
weak management