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Business
> external influences on marketing > Flashcards
external influences on marketing Flashcards
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Business
(101 decks)
Enterprise
business sectors
types of businesses
franchisor and franchisee
business functions
business size or growth
different stakeholders and business objectives
stakeholders
mission statements
corporate and social responsibility
strategy and implementation
business plan]
risk and uncertainty
opportunity cost
contingency planning and crisis management and plan- do - review
models of strategic choice
financial and non-financial measures of performance
forecasting
decision making
decision tree's
ansoff's matrix
conflicts in making business decisions
the market - market size and growth
demand and supply
Porters Five Forces
physical and non-physical markets
competition
market dominance
global context
international trade and free trade
European union
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political factos
economic factors
social factors
technological factors
the digital revolution
ethical factors
legal factors
environmental factors
external factors and influences
causes and effects of change
managing change
accounting and finance objectives
sourcing finance
accounting concepts
cost, revenue, profit
break even analysis
investment appraisal
budget and variences
cash flow
working capital
income statement
statement of financial position
ratio analysis
external influences of accounting and finance
the strategy
human resource management objectives
organisation
communication
workforce planning
recruitment
selection
training
appraisal and workforce performance
redundancy and dismissal
functions of management
leadership
motivation
employee/ employer relations
external influences on HR management
the strategy
marketing objectives
marketing resources
identifying customer needs
anticipating customer needs
customers and consumers
product life cycle and boston matrix
marketing mix
product
price
place
promotion
service marketing
external influences on marketing
the strategy
operations management objectives
added value
innovation, research and development
methods of production
services
project management
productivity
economies and diseconomies of scale
capacity utilisation
stock control
lean management
internal and external quality standards
logistics and locations
external influences on operations management
the strategy
