product life cycle and boston matrix Flashcards
1
Q
what is the boston matrix?
A
a marketing tool that allows businesses to position the products based on their current market share, and potential market growth.
2
Q
what is the cash cow?
A
cash cow has high market share but low market growth.
3
Q
what is the problem child?
A
low market share but high potential market growth.
4
Q
what is the star?
A
generates lots of revenue high market share and high market growth
5
Q
what is the dog?
A
low market share and low market growth.
