Technology (Marketing)

Question 1

What is Technology?

Answer 1

Technology/ICT is used in all areas of a business. In the Marketing Department, it can help with communicating with customers, conducing market research and analysing sales data.

Question 2

What are the 6 Technology methods?

Answer 2

Spreadsheets
Databases
Graphics and Desktop Publishing
QR Codes, Apps and Text Messaging
Social Networking
Internet Websites

Question 3

What is Spreadsheets used for?

Answer 3

Can be used to analyse sales figures which aids decision making.
Graphs can be created from the spreadsheet information allowing easier comparison to be made.

Question 4

What are Databases used for?

Answer 4

Customer information can be held on database which can be searched and use for targeted promotions.

Question 5

What are Graphics and Desktop Publishing used for?

Answer 5

These can be used to produce professional and attractive advertising materials.

Question 6

What are QR Codes, Apps and Text Messaging used for?

Answer 6

Used to advertise and target promotions to customers.

Question 7

What are Social Networking used for?

Answer 7

Organisations can use Facebook and Twitter to advertise their products and launch promotional campaigns.

Question 8

What are Internet Websites used for?

Answer 8

Websites can be used to sell goods and services (e-commerce) and also display information on opening times, locations, contact details an FAQs.