Branding Flashcards
1
Q
What is Branding?
A
A brand is a logo, name or symbol that is given to a product that makes it instantly recognisable.
2
Q
What are 3 advantages of Branding?
A
Brands are instantly recognisable.
Higher prices can be charged for branded products.
Brands reduce the need for advertising.
3
Q
What are 2 disadvantages of Branding?
A
If a product within the brand develops a poor reputation it can damage the whole brand name.
Establishing a brand is time consuming, length and expensive process.
