Advertising

Question 1

What does Advertising mean?

Answer 1

Advertising is about communicating information to your customer.

Question 2

What is Informative Adverse?

Answer 2

These increase awareness of product/service and inform customers about the product/service.

Question 3

What is Persuasive Adverts?

Answer 3

These aim to persuade a consumer to buy the product by emphasising its desirability.

Question 4

What are the 7 Advertising Methods

Answer 4

Television
Newspaper/Magazine
Radio
Internet Websites
Billboards
Social Media
SMS/Text Messaging

Question 5

What is the description of a Televsion?

Answer 5

An organisation pays to have a short advert played during the advert break of a TV programme.

Question 6

What is the description of a Newpaper/Magazine?

Answer 6

An organisation pays to have an advert placed in a particular newspaper of magazine to target a certain market segment.

Question 7

What is the description of a Radio?

Answer 7

An organisation pays to have a jingle/announcement played between songs in particular radio stations.

Question 8

What is the description of a Internet Website?

Answer 8

An organisation can pay to have pop up adverts appear on popular websites. An organisation can also have adverts on their own website to promote current and future products.

Question 9

What is the description of a Billboard?

Answer 9

An organisation pays to have a large poster/sign displayed in a busy area of a city.

Question 10

What is the description of Social Media?

Answer 10

An organisation uses Facebook/Instagram/Twitter to make announcements about products/services.

Question 11

What is the description of SMS/Text Messaging?

Answer 11

An organisation texts customers to inform them of latest offers (eg Domino’s texting on a Tuesday).

Question 12

What is an advantage of the
Television Method?

Answer 12

Can be seen by a large range of people-encouraging new customers as well as reminding existing ones.

Question 13

What is an disadvantage of the
Television Method?

Answer 13

Very expensive method-particularly if you want to advertise during the most popular TV shows.

Question 14

What is an advantage of the
Newspaper/Magazine Method?

Answer 14

Can target particular customers based on their interests.

Question 15

What is an disadvantage of the
Newspaper/Magazine Method?

Answer 15

Number of people reading print media is declining.

Question 16

What is an advantage of the Radio Method?

Answer 16

Catchy slogans/jingles can be used to make your product/service memorable.

Question 17

What is an disadvantage of the
Radio Method?

Answer 17

As product/service can’t be shown, may be unsuitable for some businesses who rely on the look of a product to entice customers (eg food products).

Question 18

What is an advantage of the
Internet Website Method?

Answer 18

Websites are accessed by a wide range of demographics.

Question 19

What is an disadvantage of the
Internet Website Method?

Answer 19

Internet pop ups can be annoying for customers which may detract from product image.

Question 20

What is an advantage of the
Billboard Method?

Answer 20

Suitable for targeting customer in a particular geographic location.

Question 21

What is an disadvantage of the
Billboard Method?

Answer 21

Will be mostly seen by moving traffic who may not fully read/take in the information.

Question 22

What is an advantage of the Social Media Method?

Answer 22

Can be instantly seen by customers.

Question 23

What is an disadvantage of the Social Media Method?

Answer 23

Negative comments from disgruntled customers/competitors can affect your image.

Question 24

What is an advantage of the SMS/Text Messaging Method?

Answer 24

Promotions/deals can be changed frequently and shared quickly with customers.

Question 25

What is an disadvantage of the SMS/Text Messaging Method?

Answer 25

Requires you to have the customers contact details in the first place so unsuitable method for the new business.