Ethical Marketing

Question 1

What is The Advertising Standards Authority?

Answer 1

A regulatory body that ensures that organisations meet certain criteria with regard to their advertising and promotions, including:
Adverts do not mislead the public.
Adverts are non-discriminatory.
Adverts do not cause harm or offence.
Adverts are appropriate for the audience.
Adverts cannot be political.

Question 2

What is Ethical Marketing?

Answer 2

Business ethics are bout behaving in such a way that you do not cause harm to society, or behave in a way that the majority of people would find unacceptable.
Organisations must ensure that their marketing practices are ethical and do not mislead the public.