Product (GAPTAP) Flashcards
What is Product Development (Research and Development)?
Organisations need to make sure their product is suitably designed for their target customer. They will go through a series of stages in order to achieve this.
What are the series of stages the Product Development need to go through (GAPTAP)?
Generate the idea
Analyse the idea
Produce a prototype
Test the product
Alter the product
Produce the product
What does Generating the Idea involve?
Coming up with the ideas following market research.
What does Analyse the Idea involve?
Considering the different options and picking the best one.
What does Produce a Prototype involve?
Making a model/early vision of your product.
What does Test the Product involve?
Carry out safety tests and also carry out test marketing with customer for feedback.
What does Alter the Product involve?
Make necessary changes following testing.
What does Produce the Product involve?
Start production of the product.