Product (GAPTAP) Flashcards

1
Q

What is Product Development (Research and Development)?

A

Organisations need to make sure their product is suitably designed for their target customer. They will go through a series of stages in order to achieve this.

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2
Q

What are the series of stages the Product Development need to go through (GAPTAP)?

A

Generate the idea
Analyse the idea
Produce a prototype
Test the product
Alter the product
Produce the product

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3
Q

What does Generating the Idea involve?

A

Coming up with the ideas following market research.

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4
Q

What does Analyse the Idea involve?

A

Considering the different options and picking the best one.

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5
Q

What does Produce a Prototype involve?

A

Making a model/early vision of your product.

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6
Q

What does Test the Product involve?

A

Carry out safety tests and also carry out test marketing with customer for feedback.

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7
Q

What does Alter the Product involve?

A

Make necessary changes following testing.

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8
Q

What does Produce the Product involve?

A

Start production of the product.

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