Own Brands Flashcards
1
Q
What are Own Brands?
A
These are products which are sold under the name of a supermarket or other retailer, rather than under the name of the manufacturing firm.
2
Q
What are the 3 key points of Own Brands?
A
Own brands are often cheaper than branded products.
Own brands are often seen as being of inferior quality.
Own brands appeal to the sector of the market to whole price is important.
