Packaging Flashcards
1
Q
What is Packaging?
A
The packaging of a product is very important-it serves an important function of protecting the product but also links closely to how it is important.
2
Q
What are 3 advantages of Packaging?
A
Can protect the product during transportation/delivery.
Can increase the shelf life of the product (most likely to be food items).
Can make the product attractive and encourage customers to buy.
3
Q
What are 3 disadvantages of Packaging?
A
Distinctive packaging could be copied by own brands.
Pressure to use environmentally friendly packaging may lead to higher costs.
If distinctive packaging is littered it could create a negative reputation.
