Sport and Society: Post World War Flashcards
Characteristics of modern day amateurs
. Sportsmanship and fair play
. No class distinctions
. Based on personal performance and merit
Characteristics of modern day professionals
. Based on talent
. High rewards through media and sponsorship
. More time to train
. Celebrity status and wealth
. Positive role models
Characteristics of commercialisation
. Professional sport
. Sponsorship and business
. Entertainment
. Contracts
. Athletes as commodities
. Wide media coverage
Effects of commercialisation on sport
✓: breaks in play to advertise
✓: competition formats change
✓: technology inc experience
✖: women receive less coverage
✖: can slow down action
Effects of commercialisation on performers
✓: high income
✓:full time training
✓:paid for successful result
✓: can become household names
✖: controlled by sponsor
✖: under pressure to perform
Golden triangle
Sport, media and business
Women in football
. Equal opportunities- more sports available and became socially acceptable
. Increased media coverage
. Female role models
. More provisions from school programmes and national curriculum
. More free time
Why is there still few female football referees?
-physical/psychological intimidation
-lack of adherance to FA respect protocol
-lack of support
-lack of role models
Development of women in athletics
- slow
- excluded from a number of event in the previous Olympics
- considered to strenuous
- banned from marathons 1984
Characteristics of commercial sport
-professional (high skill)
-sponsorship and business
-mass entertainment
-contracts
-athletes as commodities
- widespread media coverage
Globalisation
nations are increasingly being linked together and becoming more interdependent due to communications and travel
Media outlets
TV
Newspapers
Radio
Social Media
Define commercialisation
process of attempting to gain money from an activity (sport)
Define sponsorship
When a company pays for its products to be publicly displayed or advertised to increase sales
