Sociologist media

Question 1

(Globalisation) McLuhan

Answer 1

the world is rapidly becoming a global village in which rapid technological change has caused space and time barriers in human communication to collapse.

Question 2

(Globalisation) Sklair

Answer 2

the media blurs differences between entertainment, information and promotion of products and sells an idealised western lifestyle

Question 3

(Globalisation) Ritzer

Answer 3

Companies such as Apple, Google and McDonald’s weaken local cultures by operating on a global scale, promoting a global culture along with the consumerist lifestyle associated with them

Question 4

(Globalisation) Fenton

Answer 4

‘cocacolonization’ argues that most media conglomerates are based in the US and dominate media communications.

Question 5

(Globalisation) Pluralist - Tomlinson

Answer 5

there is a hybridisation of cultures whereby individuals can ‘pick and mix’ and draw upon their own local culture as well as Western culture.

Question 6

(Globalisation) Postmodernist - Baudrillard

Answer 6

we live in a ‘hyperreality’, in which media images dominate and distort the way we see the world.

Question 7

(Globalisation) Postmodernist - Strinati

Answer 7

Popular culture forms our sense of reality and increasingly dominates the way we define ourselves.

Question 8

(Media Representation) - Cohen

Answer 8

young people (folk devils’) are an easily identifiable group to blame for society’s problems.

Question 9

(Media Representation) - White et al

Answer 9

audiences accuse the media of being ‘insulting’ and ‘out of step’ with the ageing society

Question 10

(Media Representation) - Curran and Seaton

Answer 10

working class newspapers believe people are interested in over-dramatized and made-up human-interest stories

Question 11

(Media Representation) - Hall et al

Answer 11

the media exaggerates the extent of black crime, and suggest that black people are more prone to criminality than white people.

Question 12

(Media Representation) - Mulvey

Answer 12

‘The male gaze’: audience is assumed to be filtering content through the lens of a heterosexual male. Women=erotic object

Question 13

(Media Representation) - Ferguson

Answer 13

teenage girls magazines traditionally prepare girls for being a good wife, keeping a family happy and what to wear.

Question 14

(Media Representation) - Mort

Answer 14

‘meterosexual’ males are now emerging in magazines, showing men who are concerned with their appearance but still retain traditional male interests.

Question 15

(Media Representation) - Gill

Answer 15

to avoid the risk of offending heterosexual audiences, mainstream media represents gay sexuality in a ‘sanitised’ way.

Question 16

(Media Representation) - Barnes

Answer 16

the majority of information about disabled people is extremely negative

Question 17

(media ownership) - Bagdikian

Answer 17

media ownerships are the ‘Lords of the Global Village’ who control every step in the information, creation and distribution process.

Question 18

(media ownership) - Evans

Answer 18

media moguls such as Murdoch undermine editorial independence and encourage them to adopt the same right-wing, conservative views as the moguls.

Question 19

(News selection) - Bagdikian

Answer 19

News reports will be presented in a way that avoids offending advertisers, with some stories being cut off completely.

Question 20

(News selection) - Bivens

Answer 20

citizen journalism through mobile phone news footage is transforming traditional journalism.

Question 21

(News selection) - McCombs

Answer 21

the media not only influences what we think about, but also how we think about certain subjects

Question 22

(News selection) - Galtung and Ruge

Answer 22

argue that newsworthy items include and play up the elements of a story which makes it more newsworthy.

Question 23

(new media) - Jenkins

Answer 23

consumers seek out and share new information from a dispersed range of media, therefore contributing to a participatory culture.

Question 24

(new media) - Helsper

Answer 24

healthy, young, well-educated people with higher incomes and professions are more likely to be frequent users of the new media.

Question 25

(new media) - Helsper#2

Answer 25

lower education people falling behind other groups because of their access to the internet.

Question 26

(new media) - Li and Kirkup

Answer 26

men are more likely to have a positive attitude towards the internet and know how to use it extensively.

Question 27

(media/audience) - Blumer & McQuail

Answer 27

people use media actively to fulfil their own personal needs, which is dependent on class, age, gender.

Question 28

(media/audience) - Klapper

Answer 28

people choose what they want to expose themselves to in the media.

Question 29

(media/audience) - Katz and Lazarsfeld

Answer 29

most people form their opinions under the influence of opinion leaders, who in turn are influenced by the mass media.