media Flashcards
mass media
any form of communication that is able to reach a mass audience.
authoritarian
favoring or enforcing strict obedience to authority at the expense of personal freedom.
Indoctrination
the process of teaching a person or group to accept a set of beliefs uncritically.
Cultural homogenization
the reduction in cultural diversity through the popularization and diffusion of a wide array of cultural symbols—not only physical objects but customs, ideas, and values.
Media democracy
the fact that “big corporations” do not own the Internet, the phrase represents freedom of access, voice, and opinion.
media culture
describes the values, beliefs, norms, and ideals that are conveyed by the media.
Two-step flow model
most people form their opinions under the influence of opinion leaders, who in turn are influenced by the mass media.
Uses and gratifications model
is an approach to understanding why and how people actively seek out specific media to satisfy specific needs.
Hypodermic model
is a model of communication suggesting that an intended message is directly received and wholly accepted by the receiver.
Reception theory
is a version of reader response literary theory that emphasizes each particular reader’s reception or interpretation in making meaning from a literary text.
Hegemonic approach
staff have some independence, but support the dominant ideology by choice
Pluralism
is a liberal theory which states that different social groups should respect and tolerate each other.
Globalisation
the world is becoming increasingly interconnected as a result of massively increased trade and cultural exchange
cocacolonization
the globalization of American culture pushed through popular American products such as soft drink maker Coca-Cola.
Pluralists - media
argue there is no such thing as mass or popular culture. New media has led to an increase in consumer choice.
Postmodernist - media
globalised media offers the world’s population more choices in terms of their consumption patterns and lifestyles.
Old people stereotypes
Old men: wise, successful businessmen
Old women: fantasise being young
Upper class representation
Neo-Marxists see the coverage of upper-class lifestyles as a way to promote the dominant ideology and legitimise existing inequality.
Norm setting
- Encouraging conformist behaviour
- Discouraging non-conformist behaviour
- Media representations
Churnalism
Refers to the process of journalists uncritically churning out articles based on second-hand news reports, rather than doing research themselves.
The new media
digital, screen-based technology used for the consumption and distribution of the new digitised media content.
hypodermic syringe model
the media ‘injects’ messages and agendas into its audiences.
Cultural effects model
marxist believe the media transmits capitalist norms and values through a slow drip drip effect.
Effects of violence in the media
Imitation (copy violence), Catharsis (fantasise violence), Desensitisation (except violence), Sensitisation (fear violence)