social influence- obedience Flashcards
Milgram (1963) procedure
-40 American male p’s
-p’s drew lots for their role
-confederate the ‘learner’, while p’s were the ‘teachers’
-experimenter wore a lab coat
-each time a mistake made by learner on task given an electric ‘shock’ which increased each time
-shocks fake but machine labelled to make them look severe
-if teacher wished to stop, the experimenter gave a verbal ‘prod’ to continue
four verbal prods used in Milligrams experiment (1963)
-‘please continue’
-‘the experiment requires you to continue’
-‘it is absolutely essential to continue’
-‘you have no other choice you must go on’
Milgram (1963) findings
-12.5% stopped at 300 volts
-65% continued to 450 volts (highest level)
-p’s showed extreme tension, three p’s had seizures
Milgram (1963) conclusions
-obey legitimate authority even if this behaviour causes harm to someone else
-certain situational factors encourage obedience
strength of Milgram: replications
-Beauvois et al. 2012 French tv show, contestants paid to give (fake) electric shocks to other participants (actors)
-80% gave maximum 460 volts to an apparently unconscious man
-behaviour was like Milgrams p’s supports milligrams original findings about obedience to authority
limitation Milgram: internal validity
-orne and holland (1968) argued p’s guessed electric shocks were fake so were play-acting
-supported by Perry (2013) that only half of the p’s believed the shocks were real
-p’s may have been responding to demand characteristics
limitation: findings not due to blind obedience
-Haslam et al. (2014) found every p given first three prods obeyed experimenter but those given the fourth (‘no choice’) disobeyed
-according to social identity theory first three prods required identification with the science f the research but the fourth required blind obedience
-findings best explained in terms of identification w/scientific aims not blind obedience to authority
situational variables affecting obedience
-proximity to legitimate authority
-location
-uniform
obedience: proximity
-teacher and learner in same room obedience rate dropped to 40%
-touch proximity when teacher forced learners hand onto shock plate obedience rate was 30%
-remote-instruction variation, experimenter left the room and gave instructions by telephone- obedience rate was 20.5% and p’s often pretended to give shocks
explanations for obedience: proximity
-decreased proximity allows people to psychologically distance themselves from the consequences of their actions
-when teacher and learner physical separated less aware of the harm done, so obedient
obedience: location
-study conducted in a run-down building rather than at prestigious Yale
-obedience dropped to 47.5%
explanations for obedience: location
obedience was higher at Yale as setting is legitimate and had authority
obedience: uniform
-one variation experimenter called away by a phone call at start of the procedure
-role taken over by ‘ordinary member of the public in everyday clothes
-obedience fell to 20%
explanations for obedience: uniform
-uniform is a strong symbol of legitimate authority granted by society
-someone without uniform has less right to expect obedience
strength of Milgram’s study of obedience: situational variables
-Bickman (1974) confederates dressed in different outfits and issued demands to people of NYC
-people twice as likely to obey the ‘security guard’ the the ‘jacket/tie’ confederate
-shows that a situational variable such as uniform does have a powerful effect on obedience