research methods- content analysis and coding

Question 1

what is content analysis?

Answer 1

-type of observational research
-people studied indirectly via the communications they have produced

Question 2

what types of communication may be included in a content analysis?

Answer 2

-spoken interaction (e.g. speech, conversation)
-written forms (e.g. texts, email)
-examples from the media (e.g. books, magazines, TV)

Question 3

why is coding useful in content analysis?

Answer 3

-first stage of CA
-some data sets extremely large (e.g. transcripts of several dozen lengthy interviews)
-info needs to be categorised into meaningful units

Question 4

what data is coding most associated with?

Answer 4

quantitive

Question 5

how may data be organised into categorised?

Answer 5

-counting no. of times particular word or phrase appears in text to produce quantitative data

Question 6

what is thematic analysis?

Answer 6

similar to content analysis but is more qualitative and aims to produce themes rather than e.g. word counts