research methods- self-report techniques Flashcards
what are the two types of self-report technique?
-questionnaires
-interviews
what are questionnaires?
-made up of a pre-set list of written questions (or items) to which a participant responds
-can be used as part of an experiment to assess the DV
evaluate questionnaires
+can be distributed to lots of people
+straightforward to analyse
-responses may not always be truthful
-response bias
ao3 of questionnaires: can be distributed to lots of people
-gather large amounts of data quickly and researcher need not be present when completed
-reduces effort involved and makes questionnaires cost-effective.
ao3 of questionnaires: straightforward to analyse
-especially if coded, fixed-choice questions are used
-statistical data can easily be converted to graphs and charts for comparison
ao3 of questionnaires: responses may not always be truthful
-respondents tend to present themselves in a positive light
-thus social desirability bias is possible.
ao3 of questionnaires: response bias
-respondents may favour a particular kind of response, e.g. they always agree
-means that all respondents tend to reply in a similar way
what is an interview?
face-to-face or online interaction between an interviewer and interviewee
what’s a structured interview?
list of pre-determined questions asked in a fixed order
evaluation of the structured interview
+easy to replicate
-interviewers cannot elaborate
ao3 of structured interview: easy to replicate
-straightforward to replicate bc of standardised format
-format also reduces the differences between interviewers
ao3 of structured interview: interviewers cannot elaborate
-interviewers cannot deviate from the topic or explain their q’s
-may limit the richness of the data collected
what’s the unstructured interview?
-no set questions
-there’s a general topic to be discussed but interaction is free-flowing -interviewee is encouraged to elaborate
evaluate unstructured interview
+greater flexibility
-increased risk of interviewer bias
ao3 of unstructured interview: greater flexibility
-unlike a structured interview, points can be followed up as they arise
-more likely to gain invite into interviewee’s worldview and collected unexpected info
ao3 of unstructured interview: increased risk of interviewer bias
-closer dialogue between interviewer and interviewee
-means more opportunity for unconscious cues
what are semi-structured interviews?
list of questions that have been worked out in advance but interviewers ask further questions based on previous answers