Social influence - minority influence Flashcards

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1
Q

minority influence

A

a form of social influence where exposure to a consistent minority group can change peoples views. felt over a period of time and leads to internalisation

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2
Q

what are the three main minority influence processes?

A

consistency, commitment and flexibility

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3
Q

consistency

A

increases interest from others and makes others begin to rethink their own views. either diachronic or synchronic consistency

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4
Q

diachronic consistency

A

saying same thing for a long amount of time

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5
Q

synchronic consistency

A

all of the minority is saying the same thing

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6
Q

example of consistency?

A

MLK - leader of civil rights movement. lead boycotts. promoted cause despite being jailed, stabbed, etc. over 2500 speeches and 5 books

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7
Q

commitment

A

minorities engage in extreme activities to draw attention to their views. more risk to minority = more attention from majority

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8
Q

flexibility

A

minority must be prepared to accept reasonable and valid counter-arguments.

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9
Q

who argued that too much consistency is a bad thing?

A

Nemeth (1986)

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10
Q

what is the first step in the process of change

A

deeper processing. after hearing a new viewpoint, you think about it more and then process it. if it is a passionate and consistent viewpoint, you are more likely to change viewpoint

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11
Q

snowball effect

A

once minority persuades a few, causes a snowball effect where overtime the minority becomes the majority.

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12
Q

augmentation process

A

a form of commitment. someone performing an action where there are known restraints, shows commitment and how their motive must be stronger than constraints.

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13
Q

who did the study that supports minority influence?

A

Moscovici (1969)

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14
Q

what was Moscovici’s study on minority influence?

A
  • a group of 6 were asked to look at 36 blue slides and were asked if it was blue/green
  • consistent minority is 6.95% more effective than an inconsistent minority
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15
Q

strengths of minority influence

A

+ supporting research (Moscovici)
+ real world examples show it does actually take place (external validity)

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16
Q

limitations of minority influence

A
  • Moscovici’s task is artificial so lacks mundane realism
  • Moscovici’s sample was biased towards women (beta bias)
  • could be due to personalities of minority rather than cause. e.g. charismatic cult leaders convincing people to join
  • unable to recreate power and status that is in play in real life minorities and majorities