SI1. Types And Explanations For Conformity

Question 1

Conformity

Answer 1

• a change in a persons behaviour/opinions in response to a real/imagined pressure from a person or group
• real/imagined pressures depend on whether or not there are consequences for not conforming

Question 2

Compliance

Answer 2

• weakest level
• public agreement, private disagreement; instead ‘go along’
• done to gain approval, or avoid disapproval
• result of NSI

Question 3

Identification

Answer 3

• middle level
• temporary/short term change in beliefs in groups presence
• e.g. acting more professional at work

Question 4

Internalisation

Answer 4

• strongest level
• adopting beliefs, views and attitudes of group
• e.g. raised in religious household makes you religious
• result of ISI

Question 5

ISI

Answer 5

• conforming because individual wants to be correct; usually over topics we lack knowledge in
• usually when individually is uncertain/unsure
• leads to internalisation
• e.g. Fein et al. : change voting choice for presidential candidate after seeing others vote for another

Question 6

NSI

Answer 6

• conforming to gain approval
• e.g. person smokes as they’re surrounded by smokers

Question 7

+ Eval: NSI evidence

Answer 7

• Garandeau et al. : bullies could manipulate other children to victimise child, as he provided group with a common goal.

Question 8

+ Eval: ISI Evidence

Answer 8

• Lucas et al. : conformity higher when maths problem was harder, and participant rated personal ability lower. Shows individuals more likely to conform if they lack information to make own informed decisions.