SAMPLING DESIGNS Flashcards
population
entire aggregation/groups of people that meet a set of criteria
accessible population
aggregation meet criteria and people are actually accessible
target population
aggregate cases about which you want to make generalizations
sampling
process of selecting a portion of a population to represent an entire population
sample
actual subset of units that compose the population
representativeness
key characteristics of your sample are the same as the population
strata
mutually exclusive segments of population established by 1 or more characteristics
sampling bias
systematic over representation or under representation of some segment of the population with respect to a characteristic that’s relevant to the research
probability sampling
- make sure people in sample have equal chance of being picked to be in study
- some form of random selection in choosing the elements
- researcher is in a position to specify probability that each element of population will be included in sample.
non-probability sampling
- elements are selected by nonrandom methods
- no way to estimate probability that each element has of being included and every element usually does not have a chance for inclusion
non-probability sampling methods
NOT RANDOM
- convenience sampling (snowball/network)
- quota sampling
- purposive or judgmental sampling
- theoretical sampling
convenience sampling
don’t have access to people so you use what is available
quota sampling
research identifies strata of population and determines portion of elements needed from various segments
snowball/network sampling
- someone know someone that knows someone
- building
purposive/ judgmental sampling
based on belief that researcher knowledge of population can be used to hand pick cases that are to be included in sample