S2W1Prej Flashcards
Prejudice
A negative attitude towards members of a group, which is often strongly held.
The Implicit Association Test
Greenwald et al., 1998
A measure of implicit or unconscious prejudice
Relies on interference between evaluations of words and evaluations of people.
Response times longer if mismatch: prejudice against black people take longer on black/pleasant
Results show that implicit prejudice is higher than explicit.
Criticisms of Implicit Association Test
Low test-retest reliability (.40) - unsuitable for individual diagnosis
Inconsistent predictor of real-world discrimination
Interventions to reduce implicit bias don’t tend to affect real-world outcomes
Poorly conducted meta-analyses
Attitudes confounded with stereotype familiarity
ABC model of prejudice
Affect (prejudical feelings)
Behaviour (discrimination)
Cognition (stereotypes)
Scapegoat Theory
Emotional source: frustration
Lash out against members of a weak group to deal with own frustrations.
E.g. gay bashing
Realistic Group Conflict Theory
Emotional source: perceived competition.
Dislike members of a group who are thought to be competing for scarce resources.
E.g. isliking immigrants because they might take jobs.
Social Identity Theory
Emotional source: self-enhancement.
Negative impressions of outgroup to make own group seem superior.
E.g. laughing at minority religious groups to make own religion superior.
Discrimination
Behavioural component of prejudice.
Negative, harmful behaviour toward people based on their group membership.
Robbers Cave Experiment - Differentiation Phase
2 groups (no previous interaction).
Activities with common goals.
Rules and leadership emerge spontaneously.
Group formation
Robbers Cave Competition Phase
4 days of competitions
Rewards for winner
Robbers Cave Intergration Phase
2 days cooling off period
Contact and listing features of both groups (failed).
Common goals and forced cooperation (successful).
Implications of Robbers Cave
Supports Realistic group conflict theory (RGCT)
Prejudice is a phenomenon of groups, not individuals.
Prejudiced attitudes emerge from the context in which intergroup behaviour occurs.
Groups will compete rather than cooperate.
Competition > negative attitudes.
Cooperation > prejudice reduction.
Stereotyping
Cognitive component of prejudice.
A set of characteristics that a perceiver associates with members of a group
Stereotype Content Model
Fiske et al., 2002
Characterises stereotypes across dimensions: warmth and competence.
Group seen as warm if they are not in competition with the ingroup for resources.
Group is seen as competent if they are generally high-status.
Stereotype Content Model Examples
High warmth and competence = liked, admired, ingroup.
High warmth low competence = pitied, liked, unrespected.
Low warmth high competence = envied/resented.
Low competence and warmth = hated, worthless.