S1W10-Major Flashcards
Compliance
the process of doing what one is asked or required to do by regulation.
Conformity
the convergence of one’s thoughts, feelings and behaviours with external standards
Obedience
the process of doing as one is told by an authority figure.
Autokinetic effect
visual illusion where a spot of light (projected onto a screen) in a dark room will appear to move, even though it stays still.
Sherif (1935) method
Autokinetic effect
Participants were tested in threes.
With two people with similar estimates and one completely different.
Each person had to say aloud how much the light moved.
Sherif (1935) results
Group converged to a common estimate.
Person whose estimate was different conformed with other two.
In ambiguous situations, a person will look to others for guidance
People will adapt to the group norm in the hope that they know better
Informational influence
Dependence on others for information and to resolve ambiguity (can cause actual cognitive change).
Believe a group is better informed than them.
Asch (1951) method
1 participant, 7 actors.
Say aloud which line was like the target.
Participant went last.
Actors wrong on 12 trials (critical trials).
Asch (1951) results
33% conformed on the critical trials (average).
50% conformed on 6+ trials
5% conformed on all trials
75% conformed at least once
25% of never conformed
In the control group less than 1% gave wrong answer
Normative influence
They want to fit in with the group.
Need for approval.
Mori & Arai (2010) (glasses)
Criticised Asch for using confederates (may act unnaturally).
Instead used 3D glasses and overlay techniques to distort the lines.
Tested in groups of 4.
One person wore different glasses so saw differently.
Women generally conformed with the group norm but men did not.
The different results could have been due to cultural differences (in Japan).
Hodges & Geyer (2006)
Asch’s subjects didn’t conform most of the time (%).
Shows people’s tendency to tell the truth even when others do not.
Show people’s concern for others and their views.
Asch’s subjects had demands placed on them:
o Truth (expressing own view accurately)
o Trust (taking seriously the value of others’ claims)
o Social solidarity (commitment to integrate views of self and others)
Internal attribution
the outcome was caused by something about the person
External attribution
the outcome was caused by something about the situation
Milgram experiments (1963)
21 experiments total (740 participants)
Initial experiment: 100% of participants delivered the highest electrical shock (300V)
Classic experiment: 62.5% went to 450V shock level
Lower rates depending on condition – but always high.