Research Methods Year 2 P2 Flashcards
what is nominal data?
data that appears in categories
what is ordinal data?
data that is ordered but the intervals between each value are unequal e.g. times in a race
what is interval data?
data that can be ordered and between each value is equal
what are the three parametric tests?
unrelated t-test, related t-test & persons
Draw out or imagine the inferential statistical test table.
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define what is meant by a case study
involve a detailed study of one particular group or individual
what 2 strength of there of a case study
- detailed data is collected
2. allow in sight into situations that could not be created by researchers
what 2 weaknesses of there of a case study
- cannot replicate
2. impossible to generalise findings to a wider population
what is content analysis
a form of indirect observation not observing people directly, observing artefacts they have produced
what is an example of content analysis
analysing graffiti from toilet
what are two ways the data could be collected in content analysis
coding - if quantitive or by themes if qualitative
how is quantitive analysis carried out?
look on sheet
how is qualitative analysis carried out?
through thematic analysis
what are 2 strengths of content analysis?
- very ethical way to conduct research
2. high ecological validity as observations are based on real artefacts produced by people
what are 2 weaknesses of content analysis?
- possible observer bias - different observers may interpret data in different ways
- cultural bias - different cultures may interpret different behavioural categories differently
what is meant by reliability?
refers to whether a set of findings are consistent
what are 2 ways of testing reliability?
- test-retest - repeated by the same pps
2. inter-observer reliability - whether researchers get consistent and similar observations
how do we assess if results are similar
correlation - statistical test - if more than 0.8 it is considered similar
how can reliability be improved through experiments?
use standardised procedures
how can reliability be improved through questionnaires?
avoid leading and ambiguous questions
use closed questions instead of open questions