Ratios Flashcards
what is the purpose of ratio analysis?
- a calculation used to measure the performance of an organisation
- often used by investors both current and potential
- results can be conspired with the business’s past performance or with competition
- can be used to highlight areas where actions need to be taken in terms of financial positions
what are the three types of ratios?
- profitability ratios (3)
- liquidity ratios (2)
- efficiency ratios (1)
what are the three types of ratios?
- gross profit %
- profit of the year %
- return on equity employed %
what does profitability ratio measure?
how profitability and organisation is. usually used to analyse expenses, cost of inventory and the selling price
what are the two types of liquidity ratios?
- current ratio
- acid test ratio
what does liquidity ratio measure?
how able the business is to pay off short term debts and would highlight if a business sneered to arrange additionally finance to cover bills
what is the type of efficiency ratio?
-rate of inventory turnover
what is efficiency ratio?
measures how well the equity invested is being used
what is gross profit %?
- shows the profit made from buying and selling stock
- the higher the percentage the better
- shows how much gross profit is generate from everyone £1 of sales
what may have occurred for gross profit percentage increased?
- selling price may have be raised
- costs have been leered because cheaper supplier used
- increase in marketing activities - increase in demand
what may have occurred if gross profit percentage has decreased?
- costs have increased - cheaper suppliers should be located
- less marketing activities carried out may lead to less demand
- release of new profits form competitors therefore fewer sales
what is profit of the year %?
- used to measure the % of the rod it after expenses are deducted
- a low % means that expenses are too high and need to be controlled
- shows how much bent profit has been generated from every £1 of sales
if there’s an increase of profit of year this may be due to?
- gross profit has been higher
- expenses have been lower - cheaper alternative supplier have been located
if there is a decrease in profit of the year this may be due to?
- gross profit decrease
- expenses increase
what is return on equity employed %?
- shows investors what percentage return they would receive if they invested in the business
- they will want to see a high percentage further before investing
- a low % indicated that the business is making poor use of its capital resources