Public Relations Flashcards
what is public relations?
The activities of a business that help to control the business’s image – how the business is thought of by the public.
if a business is large what PR will they have?
Larges businesses will have a dedicated department for PR to ensure a good image is constantly maintained.
what are public relation activities?
Press Conferences - the media are invited to a business presentation to gain information perhaps on a new product launch.
Press Release – the media are provided with a written statement regarding a business event or activity.
Donations to Charities – business may make donations to charities to improve their corporate social responsibility.
Sponsorships – business can pay to sponsor an event, team, or venue to gain recognition and associations.
Promotional Merchandise – giving out free stationary, key rings etc, with business logos to promote the business.
Social Media – new method used to respond and communicate with customers and respond to customer comments/complaints.
