Ethical Marketing

Question 1

when advertising what must a business do?

Answer 1

make sure it is ethical

Question 2

what is ethics?

what is law?

Answer 2

Ethics is about what is right and wrong Law is about what is legal and illegal

Question 3

what can build a positive customer relationship?

Answer 3

If businesses behave in an ethical and socially responsible way – this will help to build positive customer relationships.

Question 4

what are examples of unethical advertising?

Answer 4

• USING FEAR TATICS – “limited for these prices, buy now before it is too late”
• DISTORITION OF FACTS to mislead or confuse potential buyers – ingredients
• OBTAININGRESEARCH INFORMATION ILLEGALLY OR WITHOUT CONSENT.t
• MARKETING A PRODUCT FALSELY – exaggerating a claim
• USING MEN AND WOMEN AS SEX SYMBOLS
• CONSEALING DARK SIDES or side effects of products or services

Question 5

name two agencies which enforce ethics?

Answer 5

• ASA

- OFCOM

Question 6

what is ASA?

Answer 6

This is an organisation that monitors all advertising in the UK. The ASA investigates any complaints made by the public and if an adverts is found to be offensive, untruthful, misleading, or harmful, the ASA can request the advertiser to remove or amend the advert.

Question 7

what is OFCOM?

Answer 7

This is a government agency which ensures all UK TC and radio programs follow the rules of the broadcasting code. They examine complaints and can demand that apologies are made to the public if they have been harmed of offended by publicised materials.