Module 4: L2 Flashcards
Econometrics take the average of the economy w/r to IT value. This isn’t very accurate, so what should we use to measure instead?
Behavioral and process models are preferrable
Who can we approach about business value of IT in organizations? Why (3x points)?
Executives and business managers
1. Perception of executives correlates well w/ performance measures
2. Generally have good perception of where they stand w/r to their competitors
3. They make decisions on IT investments
When looking at IT business value - what are some processes to observe (6x listed)?
- Organizational planning and support
- Supplier relations
- Production and operations
- Marketing and sales
- Customer relations
- Competitive dynamics
On Space Platforms, Make Chemical Consumables
Not all organizations use IT the same way because strategic intent may vary. How so (2x points)?
- IT may be used for info services in a support role
- May be used as a vehicle for organizational change
High operational effectiveness and low strategic positioning means the organization has an ___________ focus.
Operational
Low operational effectiveness and low strategic positioning means the organization is ______________.
Unfocused
High operational effectiveness and high strategic positioning means the organization has a ____________ focus.
Dual
Low operational effectiveness and high strategic positioning means the organization has a __________ focus.
Market
Does more alignment lead to more business value (5x points)?
- Yes, but only to a point
- After a certain level of alignment, payoffs decline
- Payoffs also depend on flexibility
- Have to adapt to changing circumstances
- Too much alignment can be stifling
Do organizations with more goals have more alignment (3x points)?
- Evidence doesn’t support this clearly
- Many goals often means things change quickly
- Flexibility is more important
