Methods-Quantitve and Qualitative data

Question 1

Quantitative data

Answer 1

statistics and numbers

Question 2

Qualitative data

Answer 2

more personal,descriptive data, words, experiences

Question 3

What are the advantages of Quantitative data?

Answer 3

-Easy to comapre and analyse trends
-Establish cause-and-effect relationships between key variables
-Representative findings, broad sample
-Systematic procedure= reliable
-Cheaper

Question 4

What are the advantages of Quantitative data?

Answer 4

-In-depth feelings and meanings can be captured
-More personal can gain insight into people’s lives

Question 5

What are the disadvantages of quantitative data?

Answer 5

-No focus on the individual
-Respondents can’t always explain what they mean
-Closed questions

Question 6

What are the disadvantages of qualitative data?

Answer 6

-Researcher can become too involved/biased
-Unreliable, unique experiences cant be repeated
-Time consuming
-Often unrepresentative- cant generalise
It possible for the researcher to make mistakes while observing

Question 7

Give examples of research methods that gather quantitative data

Answer 7

-Surveys
-Questionnaires
-Experiments
-Structured interviews

Question 8

Give examples of research methods that gather qualitative data

Answer 8

-Unstructured interviews
-Observations
-Open questionnaires