Methods- quantitative and qualiyayive data

Question 1

What is quantitative data?

Answer 1

Data is represented numerically, including anything that can be counted, measured, or given a numerical value.

Question 2

What is qualitative data?

Answer 2

Data representing information and concepts that are not represented by numbers

Question 3

What are the advantages of quantitative data?

Answer 3

-Easy to compare and analyse trends
-Cause and effect relationships between key variables can be identified
-Representative findings, broad sample
-, Reliable, Systematic procedure
-Cheaper

Question 4

What are the disadvantages of quantitative data?

Answer 4

-No focus on the individual
-Respondents Cantt always explain what they mean/ closed questions

Question 5

Which research methods gather quantitative data?

Answer 5

-Surveys
-Questionnaires (closed questions)
-Experiments
-Structured interviews

Question 6

What are the advantages of qualitative data?

Answer 6

-Feelings can be explored in-depth- meanings/ insight can be gained
-More personal- can gain insight into people’s lives

Question 7

What are the disadvantages of qualitative data?

Answer 7

-Researcher bias- The Researcher can become too involved
-Unreliable- usually based on unique situations that can’t be repeated
-Time consuming
-Unrepresentative- cannot generalise
-Subjective- the researcher may make mistakes when observing

Question 8

Which research methods gather qualitative data?

Answer 8

-Unstructured interviews
-Unstructured observations
-Open questionnaires