Methods of growth Flashcards
Internal growth examples
new employees
purchase new machinery
open new stores/retail outlets
expand product range
advantages to internal growth
less risky than being bought over by other businesses
financed by own funds
building upon existing strengths
Disadvantages of internal growth
slow method of growth
dependant on increased demand
External growth examples
merger/ takeover
What is a merger
2 or more businesses join together on equal terms
what is a takeover
when a business buys over another business
can be friendly or unfiendly
a business loses its identity
What is horizontal integration
When a company takes over or merges with another organisation that is at the same stage of production
What are the advantages of horixontal integrational
more profit/sales/market share
economies of scale
reduce competition
acquire the firms assets
to become stronger and reduce chance of takeover
Disadvantages of horizontal integration
diseconomies of scale
become too large that your business becomes difficult to manage
What is backward vertical integration
When a company merges or takes over with another business at the previous stage of production
What are the advantages of backward vertical integration
cheaper supplies
more control of supplier
guaranateed stock
no middle man- so increased profit
Describe forward vertical integration
When a company merges or takesover with another business which is at the next stage of production
What are the advantages of forward vertical integration
no middle man - so increased profit
more control over distribution
Describe conglomerate of diversification
when a business merges or takesover with an organisation which operates in a different market
What are the advanatges of conglomerate of diversification