Marketing past paper questions Flashcards
Describe the role of public relations (PR) in an organisation.
build awareness of an organisation
generating press releases
organising press conference
organising sponsorship
donating to charity
Explain the benefits to an organisation of using loss leaders as a pricing tactic.
Can be used in advertising campaigns to attract customers to come into
the organisation. This means the number of customers will increase
customers will come to the store and purchase more than just the loss leader products. This means the business will receive increased profit
Customers may purchase the loss leader priced items in bulk − which
can increase sales.
Explain the advantages to an organisation of having a varied product portfolio
Increases the brand awareness to customers. this means the business will increase their market share
The business can cater to different market segments. this means the business can maximise sales
the business is able to overcome seasonal fluctuations. this means a businesses cash flow will be balanced throughout the year
Will assist the financing of launching new products. this means the business is able to produce new products that are in demand to maximise profits
Explain the advantages to an organisation of using a smartphone application
(app) to promote products.
can reach a global audience. This means more customers will be aware of the products the business sells
photo and video demonstrations can be uploaded. this means benenfits of the product will be highlighted to increase the chance of sales
