The marketing mix- promotion Flashcards
What is promotion
How customers are made aware of a businesses products
What are the three main aims of promotion
Persuading- convincing customers to buy your product
informing- letting customers know about your product
Reminding- telling customers your product still exist
What are the three main types of promotion
Advertsiing
sales promotion
PR
What is advertising
long term promotion tatcic used to build customer loyalty
What is sales promotion
used to compliment an advertising campaign. They are short term tactic to encourage customers to buy
What is Public relations
Communications aimed at an organisations public in an attmept to improve the image of its products and/or of the whole organisation
Describe examples of into the pipeline sales promotion
dealer loader-
sales or return
credit facilities
point of sale display
dealer competitions
staff training
Describe dealer loader
wholesaler may offer a reatiler buy 1 get 1 free deal
Describe sales or return
if products are not sold they can be returned and not charged for them
Describe credit facilities
allowing businesses to receive goods and pay for them later
Describe point of sale display
Manuf give retailers display units free of charge so their product are sold in prime position
Describe dealer competitions
manuf give sales staff in outlets free gifts if they sell the most
Describe staff training
Mamuf give staff in retail outlets free training. this makes sure staff are very knowledgeable about their product
Describe out of the pipeline sales promotions
Coupons/ vouchers
loyalty cards
BOGOF
free gifts
competitions
credit terms
free samples
product placement
celebrity endorsement
Describe the advantages of celebrity/ product endorsement
consumers associate products with the personality
gievs a good image of the organsiation
consumers will purchase products to be seen as the same as the personality
increases sales if the personality si successful increased selling price
product seen as good quality
