littlejohn+aho The Media

Question 1

New Media theory

Answer 1

(Littlejohn)

Question 2

Tradition

Answer 2

Socio-cultural

Question 3

context

Answer 3

cultural

Question 4

Overall theory

Answer 4

New methods in media and communications challenges.

Emphasis on interactive and personalized communication - two-way

Firms - important with real perception in the media - critic from consumers - take responsibility

Question 5

The social interaction approach

Answer 5

how close the media comes to a face to face interaction - before media was more informational, now more interactive and personalized -virtual meeting places

Question 6

The social integration approach

Answer 6

Media is not primarily information but gives a sense of belonging. People create communities
Interact more with the media itself than people- ritualized use of media as a everyday thing to do
-before people could only identify with people in medias but not interact.
- smartphone - social community of users, more than just a communication device

Question 7

Media equation theory - newer media makes us feel=

Answer 7

Newer media makes us feel part of something bigger than ourselves. Not similar to actual face to face but simulations of presence.

Media-equation theory – treat media as people.

Question 8

Social action media theory

Answer 8

Audience - not a mass but communities - messages interpreted through the groups.
Different meaning about media and message for different individuals and groups, depending on the use of media - meaning can shift when using media

Question 9

Interpretive communities

Answer 9

Communities create shared understanding of consumption of medias
E.g. Harry potter - used with different meanings - adults or children
Content: the groups choice of media e.g. novels or football -
Interpretation: share interest and meaning
Social action: when and where to watch the media, and the talks about it.