Chapter 5 The Measage Coordinated Management of Meaning Flashcards
Author Coordinated Management of Meaning
Pearce and Cronen
Tradtion(3) Coordinated Management of Meaning
Phenomenological
Cybernetic
Sociocultural
Communication context Coordinated Management of Meaning
Intrapersonal/ interpersonal
Approach to knowing Coordinated Management of Meaning
Positivist/empirical and interpretive /hermeneutic
Overall theory Coordinated Management of Meaning
assumptions
People co-create meaning with rules and coordinations
assumptions:
- Human beings live in communication - way of doing things
- Human beings co-create a social reality
Social constructionism: people co-construct social reality in conversation
Social reality: Two with different past experiences create a new reality together - Information transactions depend on personal and interpersonal meaning - Communication is about meaning and meanings are constantly changing from interaction to interaction.
Overall, two different meanings
Personal: with own experiences to a communication
Interpersonal: when two agree on meaning -often negotiated
The hierarchy of organized meaning
Core features of theory
Higher level help lower level meaning
Occurs at more levels at the time
- Content
Conversation of raw data into meaning
From some past experiences, convert symbols observed into meaning
- Speech act
The intention of the speaker
Complementing, threatening e.g.
Co-constructed- need to people or more
Non verbal too
- Episodes
Communication routines with beginning and end - the context in which people act(speech act)
Punctuation( identifying beginning and end) may be discussed, cultural decided or structured in e.g family(norms and routines)
- Relationship
The understanding of potential and limitations between two people
Both be much or also not personal relations
What to talk about and how to behave
Better handle or avoid conflict when aware of the guidelines
- Life scripts
Past experiences
How you view yourself though your lifetime
Help future plans
My family was very loving so I expect my family and partner to be that
A partnership Will after some time co-create a life script of how things are done, and something to combare with!
- Cultural pattern
Images of the world and a persons relationship to it
E.g. Citizen of the world, of Denmark or as a student (cultural archy types)
Important to consider when interpreting meaning
Individualism: think about myself before the group
Collectivism: think about the group before myself
Loop
Lower levels of meaning can reflect back and affect meaning of higher level
Charmed loop
Rules of meaning are the same throughout the loop
Stange loop
Rules if meaning can change in the loop
E.g. Life Script: alcoholic
Episode I can’t control drinking
Lifescript change: not alcoholic
Episode: can control drinking
Coordinating meaning
Coordinate what to do
Don’t agree
Agree a little - compromise
Agree
Coordination is influences by resources
Stories symbols and images that people use to make sense of the world
Perception memories
If vary, communication can be difficult
First type of rule to coordinate meaning - constitutive rules
Rules: organize behavior and help understand how the meaning should be understood to understand intentions
Eg I love you have different meanings to different people
Suggest relationship type(rules) and the episode will determine how the statements should be received
Regular rules
Guideline for people’s behavior
E.g. What to do when meaning new people
Unwanted repetitive patterns
Repeating conflicts in a relationship
Critics- scope
Unclear if too broad
Abstract and imprecise definitions or lack of clarification
Critic- Parsimony
A efficient model (e.g. With the hierarchy of meaning) to theoretical consumers
A simple model to understand something complex
Critic -heurism
Used in many areas (adoption, chrildren health, refugee families)
Conclusion
Show how people co-create meaning in conversations
- Look at communication as different scripts in different contexts, where the different context demands different rules e.g. an exam, starting a family.
Example communication
fx in an exam there is different rules on how to behave. When marketers use this it is to look through the eyes of others to see which rules to obey .
