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nanna > Chapter 2-3 Traditions And Critic > Flashcards

Chapter 2-3 Traditions And Critic Flashcards

1
Q

Rhetorical tradition

A

Art of talk public speaking and its influence -persuasion

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2
Q

Appeals

A

Ethos(trust)
pathos(emotions)
logos(logic and proof)

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3
Q

Semiotic tradition

A

Meaning is achieved with signs and symbols - common agreed signs result in

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4
Q

Tell about symbols

A

Meaning achieved when we share the same language - words are symbols and so you need to understand word to understand the symbols + words can have different meaning in different situations and for different people

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5
Q

The phenomenological tradition

And example

A

Look through a personal lens of others - try to walk in others shoes

Ex: marketers try to walk in others shoes to learn how to make a commercial that will persuade a specific group of people

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6
Q

The cybernetic tradition

A

Communication = processing info, feedback and control - information is reduction of uncertainty

The interactive model/ transactional

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7
Q

The socio-psychological tradition

A

Cause and effect relationship - focus is source characteristics and persuasive messaging

goal= change behavior/opinion

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8
Q

The Socio-cultural tradition

A

People as a group with rules and patterns of interaction

-behave after social environment - social identity

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9
Q

The critical tradition

A

Criticize social order and introduce structure or a individual (Karl Marx)

Uncover hidden power structures
Reveal false consciousness(think is right but it’s not)
Take action

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10
Q

Karl marx

A

Criticize political and cultural in society

  • made solution for capitalism(no help from government) = “the communist manifest” socialism(against inequality, help from government)
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11
Q

Intrapersonal communication

A

Communication In oneself - thoughts imagine e.g.

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12
Q

Interpersonal communication

A

Two people - develop relationship-> investigate that development

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13
Q

Small group communication

A

At Least 3 people - archive common goal - group rules. Different perspectives

Ex families research groups

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14
Q

Organizational communication

A

Communication in large environments - hierarchy + organization

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15
Q

Public rhetorical communication

A

From one unit to large group - to inform or persuade

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16
Q

Mass/media communication

A

Channels for mass messages (tv, radio e.g. )

Mass communication is to a large audience via channels who have control over what they send out but audience decide if they want to watch

17
Q

Cultural communication

A

Communication between people whose cultural background vary(traditions, knowledge, religion and language)

18
Q

Co-culture

A

People in a larger culture but comes with different cultures or race

19
Q

Theory definition

A

Concepts(most important elements) and relationships to help understand a phenomenon -how and why

20
Q

Ontodology

A

Study of existence- nature of reality

21
Q

Epistemology

A

How we come to know what we know

22
Q

Methodology

A

Analysis of methods applied to a field of study (theory research method, theorists Ak model quanlitative or quantitative ) but not all the same as method, it’s not a method but a framework

23
Q

Evaluate theory -scope

A

The breadth of communication behaviors which are covered by the theory

24
Q

Evaluate theory -(Logical) could consistency

A

Make sense and doesn’t contradict itself

25
Q

Evaluate theory -Parsimony

A

Simplicity- few concepts as possible to describe theory -not sacrifice completeness

26
Q

Evaluate theory -Utility

A

Usefulness -understand something that was unclear and see a pattern

27
Q

Evaluate theory -Test ability

A

Ability to test at theory’s accuracy- how easy

28
Q

Evaluate theory -Heuristic

A

Amount of research used with this theory

29
Q

Evaluate theory -Test of time

A

Some time after creation- still useful - used for newer research

30
Q

Inductive

A

Observation to theory

31
Q

Deductive

A

Go from theory to observation

nanna (22 decks)

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