Chapter 2-3 Traditions And Critic Flashcards
Rhetorical tradition
Art of talk public speaking and its influence -persuasion
Appeals
Ethos(trust)
pathos(emotions)
logos(logic and proof)
Semiotic tradition
Meaning is achieved with signs and symbols - common agreed signs result in
Tell about symbols
Meaning achieved when we share the same language - words are symbols and so you need to understand word to understand the symbols + words can have different meaning in different situations and for different people
The phenomenological tradition
And example
Look through a personal lens of others - try to walk in others shoes
Ex: marketers try to walk in others shoes to learn how to make a commercial that will persuade a specific group of people
The cybernetic tradition
Communication = processing info, feedback and control - information is reduction of uncertainty
The interactive model/ transactional
The socio-psychological tradition
Cause and effect relationship - focus is source characteristics and persuasive messaging
goal= change behavior/opinion
The Socio-cultural tradition
People as a group with rules and patterns of interaction
-behave after social environment - social identity
The critical tradition
Criticize social order and introduce structure or a individual (Karl Marx)
Uncover hidden power structures
Reveal false consciousness(think is right but it’s not)
Take action
Karl marx
Criticize political and cultural in society
- made solution for capitalism(no help from government) = “the communist manifest” socialism(against inequality, help from government)
Intrapersonal communication
Communication In oneself - thoughts imagine e.g.
Interpersonal communication
Two people - develop relationship-> investigate that development
Small group communication
At Least 3 people - archive common goal - group rules. Different perspectives
Ex families research groups
Organizational communication
Communication in large environments - hierarchy + organization
Public rhetorical communication
From one unit to large group - to inform or persuade
Mass/media communication
Channels for mass messages (tv, radio e.g. )
Mass communication is to a large audience via channels who have control over what they send out but audience decide if they want to watch
Cultural communication
Communication between people whose cultural background vary(traditions, knowledge, religion and language)
Co-culture
People in a larger culture but comes with different cultures or race
Theory definition
Concepts(most important elements) and relationships to help understand a phenomenon -how and why
Ontodology
Study of existence- nature of reality
Epistemology
How we come to know what we know
Methodology
Analysis of methods applied to a field of study (theory research method, theorists Ak model quanlitative or quantitative ) but not all the same as method, it’s not a method but a framework
Evaluate theory -scope
The breadth of communication behaviors which are covered by the theory
Evaluate theory -(Logical) could consistency
Make sense and doesn’t contradict itself
Evaluate theory -Parsimony
Simplicity- few concepts as possible to describe theory -not sacrifice completeness
Evaluate theory -Utility
Usefulness -understand something that was unclear and see a pattern
Evaluate theory -Test ability
Ability to test at theory’s accuracy- how easy
Evaluate theory -Heuristic
Amount of research used with this theory
Evaluate theory -Test of time
Some time after creation- still useful - used for newer research
Inductive
Observation to theory
Deductive
Go from theory to observation
