Chapter 18 The Message the rhetoric Flashcards

1
Q

Author the rhetoric

A

Based on Aristotle (many years ago)

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2
Q

Tradition the rhetoric

A

Rhetorical

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3
Q

Communication context the rhetoric

A

Public/ rhetorical

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4
Q

Approach to knowing the rhetoric

A

Interpretive/hermeneutics

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5
Q

Overall theory the rhetoric

A
  1. Effective public speakers must consider their audience
    - Audience centered -audience analysis: age, educational level e.g – tailor speech to the listener
  2. Effective public speakers employ a number of proofs in their presentation. prof: means of persuasion = ethos, pathos, logos.
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6
Q

Aristotle canons of rhetoric IASDM

A
Invention - all the prof the speaker plan to use 
Arrangement - intro don't conclusion 
Style - use of language 
Delivery - presentation 
Memory - remember
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7
Q

Syllogism

A

When wanting logic

Two propositions that are related,
Which result in a conclusion

Major: drink driving can kill
Minor premises: college students drink and drive
Conclusion: college students can kill others because they drink and drive

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8
Q

Aristotles genres FED

A

Forensic: formal court
Epideictic: ceremony family talk
Deliberative: political speech

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9
Q

Critics: logical consistency

A

Want to avoid focusing on emotions but inconsistently want to focus much in the audience emotions and how to awake them pathos

see audience as passive listeners but it was also written in a time where it was true

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10
Q

Critics -heurism

A

Used in various contents

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11
Q

Critics - test of time

A

the best in test of time you would say- more than 2000 years old! -his words continue to resonate -

Because of internet view for some as irrelevant but public speaking will continue!

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