Chapter 18 The Message the rhetoric Flashcards
Author the rhetoric
Based on Aristotle (many years ago)
Tradition the rhetoric
Rhetorical
Communication context the rhetoric
Public/ rhetorical
Approach to knowing the rhetoric
Interpretive/hermeneutics
Overall theory the rhetoric
- Effective public speakers must consider their audience
- Audience centered -audience analysis: age, educational level e.g – tailor speech to the listener - Effective public speakers employ a number of proofs in their presentation. prof: means of persuasion = ethos, pathos, logos.
Aristotle canons of rhetoric IASDM
Invention - all the prof the speaker plan to use Arrangement - intro don't conclusion Style - use of language Delivery - presentation Memory - remember
Syllogism
When wanting logic
Two propositions that are related,
Which result in a conclusion
Major: drink driving can kill
Minor premises: college students drink and drive
Conclusion: college students can kill others because they drink and drive
Aristotles genres FED
Forensic: formal court
Epideictic: ceremony family talk
Deliberative: political speech
Critics: logical consistency
Want to avoid focusing on emotions but inconsistently want to focus much in the audience emotions and how to awake them pathos
see audience as passive listeners but it was also written in a time where it was true
Critics -heurism
Used in various contents
Critics - test of time
the best in test of time you would say- more than 2000 years old! -his words continue to resonate -
Because of internet view for some as irrelevant but public speaking will continue!