Golden Triangle Flashcards
1
Q
What is the golden triangle?
A
Symbiotic relationship between elite sport, the media and sponsorship.
2
Q
What are the four aims of the media?
A
Inform
Entertain
Educate
Advertise
3
Q
What are the benefits of the media? [7]
A
Role models created Increased participation Promotes minority sports More entertaining, media changes sport - good/bad Increased profile Increased funding Opportunity for fame and fortune
4
Q
What are the disadvantages of the media? [7]
A
Sport over-exposed
Influence by bad role models/behaviour
Irresponsible coverage
Media intrusion into athletes personal lives
High costs to watch - not available to all
Potential loss of enjoyment
Only benefits minority
5
Q
What is commercialisation?
A
Management of sport for profit
6
Q
What is sponsorship?
A
Funding of individuals/teams to increase brand awareness
7
Q
What factors have led to the commercialisation of sport? [5]
A
Growing public interest More media interest Professionalism Advertising Sponsorship
