Get to Know Consideration Video Ad Formats Flashcards
What is the goal of consideration video ad formats?
To drive engagement and increase brand consideration by keeping the brand top of mind for potential customers.
What are the three key ad formats for consideration campaigns?
- Skippable In-Stream Ads
- In-Feed Video Ads
- Shorts Ads
When should advertisers use Skippable In-Stream Ads?
When they want to reach a broad audience with engaging video content before, during, or after other YouTube videos.
Where do Skippable In-Stream Ads appear?
On YouTube watch pages and across Google Video Partner websites and apps.
How are Skippable In-Stream Ads charged?
- CPV bidding: Pay when a viewer watches 30 seconds or interacts.
- CPM, Target CPA, Maximize Conversions: Pay per 1,000 impressions.
Where do In-Feed Video Ads appear?
In YouTube search results, the Watch Next feed, and the YouTube Home feed.
What is the benefit of In-Feed Video Ads?
They engage users actively browsing related content, making them more likely to subscribe, share, or watch more brand videos.
How do In-Feed Video Ads work?
They feature a thumbnail, headline, and text; when clicked, the video plays on the YouTube watch page.
What is the main purpose of Shorts Ads?
To capture high engagement with full-screen vertical videos in the YouTube Shorts environment.
How are Shorts Ads optimized?
- Best for vertical, sound-on assets.
- Ads are shown to users most likely to experience consideration lift.
How are Shorts Ads charged?
Advertisers pay when a viewer watches 10 seconds of the video (or the full duration if shorter) or interacts with the ad.
What is the impact of using both vertical and horizontal videos in a campaign?
Ad groups with both formats get up to 100% more views on Shorts than horizontal-only ad groups.
What is Best Practice for creative assets?
Upload multiple aspect ratios and creative variations to maximize reach, engagement, and performance.
Recommended assets:
* 1 horizontal long-form (:60–3:00)
* 1 horizontal short-form (:15)
* 1 vertical video (:10–:60)
What is Best Practice for bidding?
Use a competitive Target CPV bid (either the same as other in-stream CPV campaigns or the suggested bid from Google Ads).
What is Best Practice for targeting?
Avoid Contextual Targeting (Keywords, Topics, Placements) because it doesn’t work in the Home feed and can limit ad serving.
Which ad formats should be used to grow consideration?
Skippable In-Stream Ads and In-Feed Video Ads.
What should you do if you only have one creative asset?
Use Skippable In-Stream Ads longer than 20 seconds.
What should you do if you have multiple creative assets?
Use Video Ad Sequencing with Target CPM bidding to engage users throughout their purchase journey.
