Get to Know Consideration Video Ad Formats Flashcards
What is the goal of using specific video ad formats in a consideration campaign?
To optimise for user engagement and guide viewers toward considering your brand or product.
Which video campaign type is recommended for boosting consideration?
Video View Campaigns with multi-format ad selection.
When should you use skippable in-stream ads in a consideration campaign?
When promoting video content before, during, or after YouTube videos or on Google video partners
How are skippable in-stream ads charged?
- With CPV bidding, you pay when a viewer watches 30 seconds or interacts with the ad.
- With Target CPM, Target CPA, or Maximise conversions, you pay based on impressions.
What are in-feed video ads best used for?
To appear in YouTube search results, “watch next,” or Home feed, reaching viewers browsing or searching relevant content.
How do in-feed video ads work?
They display a thumbnail, headline, and text. Clicking opens the video on the YouTube watch page or your channel.
How are in-feed video ads charged?
On a cost-per-view (CPV) basis.
What makes Shorts ads effective in consideration campaigns?
They are optimised for vertical, mobile-first viewing and drive consideration lift using sound-on, authentic cont
How are Shorts ads charged?
When a viewer watches at least 10 seconds or engages with the video, whichever comes first.
What should you do if you only have one creative asset?
Use skippable in-stream ads longer than 20 seconds.
What should you do if you have multiple creative assets?
Use video ad sequencing with Target CPM bidding to guide viewers across their purchase journey.
