Create Video Campaigns for Consideration

Question 1

What is the goal of a consideration campaign?

Answer 1

To influence consumers during their decision-making process by improving consideration, retention, and purchase intent.

Question 2

What are the two main objectives of a consideration campaign?

Answer 2

1. Improve consideration, retention, and loyalty
   
   2. Increase purchase intent

Question 3

Why Use YouTube for Consideration?

Answer 3

Consumers use YouTube for research and advice before purchasing, making it a key platform for influencing purchase decisions.

Question 4

What percentage of viewers say YouTube enhances the traditional shopping journey?

Answer 4

75%, according to a 2020 Talkshoppe study.

Question 5

How much more likely are brands in a consumer’s initial consideration set to be purchased?

Answer 5

3x more likely, according to a McKinsey & Company study.

Question 6

What ad format and bidding strategy is recommended for driving consideration lift?

Answer 6

Skippable In-Stream Ads with Maximize Lift bidding, along with a Brand Lift 2.0 study to measure cost-per-lifted user.

Question 7

What ad formats and bidding strategy are best for driving video views?

Answer 7

Skippable In-Stream Ads and In-Feed Video Ads with CPV (Cost-Per-View) bidding.

Question 8

What is the main goal of a consideration campaign?

Answer 8

Skippable In-Stream Ads and In-Feed Video Ads.

Question 9

What is the most effective way to measure consideration lift?

Answer 9

Using Brand Lift 2.0 to track cost-per-lifted user.