Grow Consideration with Video Bidding Solutions

Question 1

What is the optimal bidding strategy for consideration campaigns?

Answer 1

Maximum CPV (Cost-Per-View)

Question 2

Why is Maximum CPV the best choice for consideration campaigns?

Answer 2

It ensures advertisers only pay when users engage with their video ads (views or interactions).

Question 3

What does a Max. CPV bid represent?

Answer 3

The highest amount an advertiser is willing to pay for a single video view or interaction.

Question 4

How should advertisers decide on a Max. CPV bid?

Answer 4

• Use reach estimates from Google Ads.
  
  • Base it on the value of a view for their business.
  • If experienced, set it based on previous CPV performance rather than the average CPV.

Question 5

What is Actual CPV?

Answer 5

The amount an advertiser actually pays per view, which is often less than the Max. CPV bid due to the Google Ads auction.

Question 6

What two factors influence the Actual CPV an advertiser pays?

Answer 6

1. Quality Score – Measures ad relevance and engagement (e.g., view rates).
   
   2. Ad Rank – Determines ad placement based on Quality Score × Max. CPV bid.

Question 7

How is the Actual CPV calculated?

Answer 7

It is just above the CPV bid of the next-highest ranked advertiser in the auction.

Question 8

What bidding strategy should be used for consideration-focused Video campaigns?

Answer 8

Cost-Per-View (CPV) bidding.

Question 9

When do advertisers pay in a CPV bidding model?

Answer 9

Only when a viewer watches the ad or interacts (e.g., clicks a CTA or card).