Get to Know Awareness Video Ad Formats Flashcards
What is the main purpose of awareness video ad formats?
To deliver maximum impressions per dollar and keep your brand top of mind by reaching a broad audience.
When should you use skippable in-stream ads?
When promoting video content before, during, or after other YouTube or Google Video Partner videos.
How are skippable in-stream ads charged?
- With CPV bidding: when someone watches 30 seconds or interacts
- With Target CPM/CPA or Max Conversions: based on impressions
What are in-feed video ads used for?
To appear alongside relevant content in YouTube search results, “Watch Next” panels, and the Home feed to engage browsing users.
How are in-feed video ads charged?
On a cost-per-thousand-impressions (CPM) basis.
What are bumper ads?
Six-second (or shorter), non-skippable ads that play before, during, or after a video.
When should you use bumper ads?
To deliver a short, memorable message to a broad audience.
How are bumper ads charged?
With Target CPM bidding — based on impressions, and they offer the lowest CPM for awareness formats.
What are non-skippable in-stream ads?
Up to 15-second ads that cannot be skipped and ensure full message delivery.
How are non-skippable in-stream ads charged?
Via Target CPM bidding, typically at a higher CPM than other awareness formats.
What are Masthead ads and when should you use them?
High-impact ads featured at the top of the YouTube Home feed, used to reach a massive audience quickly (e.g., product launches).
How are Masthead ads bought and charged?
Purchased on a reservation basis and charged via CPM, with rates provided by the Google Ads team.
What is the auction buying experience in YouTube Ads?
A flexible buying method where ads like skippable in-stream, bumper, non-skippable, and in-feed are served based on real-time bidding.
Why should you mix ad formats in an awareness campaign?
Because mixing formats boosts brand awareness, ad recall, ROI, reach, and efficiency.
What’s the best ad mix for efficient reach?
Skippable in-stream + bumper ads.
What’s the best ad mix for efficient awareness?
Skippable in-stream + non-skippable in-stream ads.
What’s the best ad mix for popular reach?
Masthead ads + non-skippable in-stream ads
