Evaluate Performance with Action Measurement Solutions

Question 1

What are the three types of online conversions tracked in Video action campaigns?

Answer 1

1. Clicks – user clicks the ad and converts
   
   2. Engaged-view conversions – user watches ≥10 seconds and converts
   3. Impressions – user sees <10 seconds and converts (view-through conversion)

Question 2

What are offline conversions in YouTube action campaigns?

Answer 2

Store visits that happen after someone clicks or watches ≥10 seconds of the ad, measured using anonymous, aggregated data.

Question 3

Why is Google Ads conversion tracking important for action campaigns?

Answer 3

It captures all types of video ad interactions (clicks, engaged views, impressions) that lead to a conversion.

Question 4

What are examples of light conversion events suited for Video action campaigns?

Answer 4

• Page visit
  
  • Form completion
  • Content download
  • Add to cart

Question 5

hy is it important to measure engaged-view and view-through conversions?

Answer 5

To fully understand the impact of non-click interactions on user actions and attribute credit accurately.