Explore Audience Solutions for Action Goals

Question 1

What is the main audience strategy for Video action campaigns?

Answer 1

Start with high-intent audiences (like remarketing and custom audiences), then expand to broader audiences.

Question 2

What are the benefits of using optimized targeting in Video action campaigns?

Answer 2

On average, advertisers see 20% more conversions with automated audiences than manual ones.

Question 3

What are “Your data segments” (formerly remarketing)?

Answer 3

Audiences based on people who have already interacted with your business (e.g. website visitors, app users, past customers).

Question 4

What are the benefits of using Your Data Segments in action campaigns?

Answer 4

A:
* Prompt reach during decision-making moments
* Focused advertising (e.g. cart abandoners)
* Large-scale reach across Google platforms

Question 5

What are Custom Audiences used for?

Answer 5

To reach users based on interests, keywords, websites visited, or apps used.

Question 6

What is Customer Match?

Answer 6

A solution that uses your first-party customer data to re-engage users across Google platforms like Search, YouTube, and Gmail.

Question 7

How does Customer Match work?

Answer 7

Upload a list of customer contact details. When they’re signed into Google, your ads can appear across networks.

Question 8

What are Infinite Taxonomy Audiences?

Answer 8

Dynamically refreshed audience segments built by Google based on consumer interest and behaviour.

Question 9

Why split audiences into their own ad groups or campaigns?

Answer 9

For more granular optimisation and better performance tracking.